Evaluation Question 5 - How did you attract/address your audience?

After production was complete we posted our video onto Vimeo, however after seeing very little success we agreed we should actually post the video to a website where we could gain more attention. Having 1 billion hits a day we agreed YouTube would be the ideal website to exploit our product simply because the webpage has a humongous customer base and our target audience is the avid user of YouTube. Moreover looking at the success of other viral’s such as ‘Diary of a bad man’ is extremely convincing. This is simply because this channel has actually exploded on websites such as YouTube, Face book and twitter. The channel has received views in excess of 13 million. Moreover this production is also created for a young audience such as teenagers and young adults. Therefore this just strengthened our decision of posting the video on to YouTube as the success of Diary of a bad man just goes to show that not only our target market is more likely to see our product but the website will allow us to reach wider markets. Moreover we have decided that in the near future we shall also be posting the production on our personal face book pages. This is simply because it will allow us to receive some form of feedback weather it be some form of constructive criticism or appreciation for our efforts. Moreover this will also allow us to see out personal strengths and weaknesses so if we where to ever do this project again we will know exactly what to keep the same, what to change and finally the aspects that should improved.